The times are changing. Thousands of home based business owners are realizing that traditional network marketing is not working and they are looking for new solutions.
Looking for better ways to generate your own leads versus the old way of chasing people has become the latest move as people are looking to take network marketing online. The biggest obstacle for most network marketers is sifting through all the hype and junk online to find internet marketing training designed to make things simple.
The problem is that most internet marketing training is either geared for more advanced marketers or is simply just not effective in network marketing.
I am about to give you 3 very important internet marketing tips to help you take your network marketing online and start generating free leads right away.
The first thing you must do is find the right training for your level of skill. If you are just starting out and know very little about internet marketing. Do not spend money on systems and training that is over your head. If you do you will only end up confused and frustrated. Start with the most basic training you can find. Once you understand the principles behind attraction marketing and lead generation then you can start to learn the many strategies available.
If you go into this thinking it is too hard, you have already failed. Network marketing online is not rocket science, but it must be learned step by step and you do not have to be an expert to be successful.
My second tip is to understand that your primary goal is to generate leads. This means learning how to provide content online that is front of your target markets. Content comes in many different forms. You will slowly learn to create lead capture pages, put up your own blog, write free articles and publish them, to name a few. Remember, everything you do is geared to generate leads. This means you must convince the reader with your online content to take some sort of action. The most popular and effective way is to put up a lead capture page and drive traffic to it with an opt in box to collect the prospects contact information.
You must learn how to do these things and it goes back to getting the right training. If you do not know how to build effective capture pages, you need training that walks you through the process. Not just the technical stuff, but also the message, and how to drive traffic to it. Once you do this over and over again you will go from student to teacher.
The third and most important tip is to learn how to build relationships after you generate leads. A lead is worthless to you if you do not create relationship building follow up systems. The number one way to do this is to set up an email autoresponder system that puts your follow up on autopilot. When a prospect opts in to your capture page they are expecting you to deliver on whatever promise you made to persuade them to opt in.
Do Not start blasting them with sales pitches. If you offered them a free video or eBook, get it to them asap! Design all your follow up emails to provide interesting and valuable information. This helps you build trust and strengthen your relationship with the prospect. when you do slip your sales pitch into your autoresponder campaign, it will have more power especially if you are now perceived as a leader.
Prospects are not interested in hyped up sales pitches. They want good information to help them become successful home business owners. Your opportunity is the solution and should be introduced at the right time.
Taking Network Marketing online requires a different mindset from what your upline has taught you. You are no longer pushing your product or comp plan up front.
If you take anything away from this article it should be this.
People searching online for the right business opportunity can easily find information about your company and product. What they are really looking for is someone that can take them where they want to go. They are looking for a person with a marketing plan and comprehensive training. If you do a good job of doing that, your prospects will actually contact you and join your opportunity because they perceive you as a leader and someone who can help them be successful.
Network marketing online requires that you rise above the hype and promotion and brand yourself as a leader. Avoid the sales pitch, focus on providing value to your prospects, and you are well on your way to generating free leads, building relationships with your lead list, and above all, putting money in your pocket!