Commonly SEO terms and Jargon used by Search Engine Gurus

What does all this SEO jargon mean.

Have you ever been left scratching your head, wondering
what the Search Engine serp api Optimizers SEO’s or Gurus
are talking about.

You are not the only one.

There are so many terms used on the Internet that you
almost need a degree just to understand what the experts
are saying.

I thought you might like to be enlightened on some of the
more commonly used terms.

I have divided my SEO Dictionary into two sections,
Search Engine and Web site related terms

The More common Search Engine terms include,

Algorithm. This is the formula used by Search Engines
that determines how any web page will rank in the search

Blind Traffic. Usually lesser quality traffic to a Web site
gained by misleading promotions or search engine Spam.

Clustering. This is where a Search Engine lists more than two
pages for the one Web site for any single search query.

CPA. The Cost Per Action. One Action may be to send
one visitor to your site and the associated costings.

CPC. The Cost Per Click.

CPM. Cost per 1,000 impressions. Sending 1,000 visitors
to your site via Banner or advert views.

CTR. Click Through Ratio. Equates to say, for every 100
Email you send out, you may have 2 people make a positive
decision to visit your site, make a purchase etc …

Doorway or Gateway Page. A web page, specially designed
to attract Internet traffic from search engines, then it directs
these people to another Web site.

EPV. Earnings Per Visitor. Usually calculated as an average.

Filter Words. Words such as; is, am, an, for, do, was and the.
Words that search engines consider irrelevant as keywords.
Note, this is different to email filters used by ISP’s.

Hit. One single request (visitor) made to your Web site server.

IBL. Inbound Link. An incoming link from another site to your site.

Keyword Research. Research your keywords to optimizing
your web pages. and provide
useful keyword tools.

Keyword Density. The number of times a specific keyword
appears on a page compared to the number of words on a page.

ODP. The Open Directory Project ( Used by
Google and other directory for many of their Directory listings.
One of the best Directories to be listed in and it is free.

OSEO. Organic Search Engine Optimization. To Build a site that
ranks high in search engines without spending large amounts of

Outbound Link. An outgoing link from your web page to another site.

Page Views. The number of times the pages of your website
are served or viewed as opposed to requests as this may also
includes requests for images contained on your pages.

PPC. Pay Per Click. Paying a search engine to send people
to your site. One visitor equates to one click.

PR. Google Page Rank, how Google rates your web page
from 1 to 10. Aim to get 3, 4 or 5 and you are doing well.

Query. A search for a word or term in a search engine.

ROI. Return on Investment relating to Promoting your site,
comparing your investment to your overall income from
said site.

SE. Search Engine.

SEM. Search engine marketing. Promoting your site using
Search Engines to get visitors to your site.

SEO. Search Engine Optimization. Creating search engine
friendly page content to help your page to achieve a high ranking.
or Search Engine Optimizer.

SEP. Search engine placement, positioning or promotion.
Is your site number one, or on page ten in search listings.

SERP. Search Engine Results Page.

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